At IBC 2025, Bedrock CEO Jonas Engwall joined a panel discussion hosted by StreamTV Insider exploring how European media players can achieve global scale while maintaining local sovereignty.

Alongside executives from leading broadcasters and technology providers, Engwall discussed the challenges and opportunities facing European streaming platforms. He highlighted that competition today is global, not national, and that collaboration among European companies is essential to remaining competitive.

“Your competition is not local,” said Engwall. “European broadcasters need to reach scale through partnership and shared technology while maintaining their cultural and creative identity.”

The panel also examined the importance of local content and cultural diversity in Europe’s media landscape, with Engwall emphasizing that sovereignty is about more than infrastructure, it’s about protecting the region’s creative voice.

Source: Read the full article on StreamTV Insider: European players weigh scale vs. sovereignty in streaming

(StreamTV Insider, September 2025)